June 22, 2023

How Pinterest Organic Marketing Can Grow Your Business

Audiences are driven to Pinterest for ideas they can take action on. It’s not a passive platform but rather a space where Pinners search activity for inspiration, not interruption. If your business isn’t actively engaging it’s audience on Pinterest, it’s missing out. 

97% of searches on Pinterest are UNBRANDED. Which means, your audience isn’t looking for Nike sneakers. Their search is for “cute spring shoes” and your brand (if you’re playing your search cards correctly), WILL pop up in the search feeds of hungry buyers. 

Image Credit: Pinterest

Understanding Pinterest as a platform, and therefore, Pinner intent, is a huge piece of ecommerce marketing on Pinterest in a big way.

Here’s a few other delicious Pinterest “snacks” you’ll want to know when considering both  organic and paid marketing on Pinterest: 

85% larger baskets at checkout  

33% more click throughs to websites versus Facebook 

83% Of weekly pinners made a purchase based on a brand they saw on Pinterest 

84% Weekly pinners Use Pinterest when Considering products and services to purchase 

Organic Pinterest marketing can help businesses build their brand, increase website traffic, and ultimately drive sales. 

Here are some core reasons why your business NEEDS to  be on Pinterest: 

1. Content Distribution as a Visual Search Engine

Unlike other social media platforms, Pinterest is designed specifically to help users discover new ideas, products, and services through visual content. 

Tired of your content laying flat on Facebook and Instagram? Nearly 85% of shoppers on Pinterest prefer visual content more than text information, putting Pinterest at the forefront of content marketing for brands. 

When users search for something on Pinterest, they are presented with a feed of relevant pins that match their search query. 

This means that businesses have a unique opportunity to showcase their products and services to users who are actively searching for them.

By optimizing your content for search and creating high-quality pins that showcase your products or services, you can increase your chances of appearing in these search results and connect with potential customers who are interested in what you have to offer.

Image Credit: Pinterest

2. Pinterest Conversion Rates are High

Another reason why Pinterest organic marketing is important for businesses is because Pinterest has a high conversion rate compared to other social media platforms. 

According to a study by Shopify, the average order value from a Pinterest user is $50, which is higher than the average order value from users on other social media platforms.

This means that if you can effectively market your products or services on Pinterest, you have a higher chance of converting users into paying customers. 

By creating high-quality pins that showcase your products or services and optimizing your content for search, you can attract users who are interested in what you have to offer and increase your chances of driving more sales.

3.  Pinterest Allows Businesses to Target Specific Niches

One of the unique features of Pinterest is its ability to allow businesses to target specific niches. Pinterest users often search for specific topics or categories, which means that businesses can tailor their content to appeal to specific audiences.

For example, if you sell home decor products, you can create boards and pins that showcase different styles of home decor, such as modern, rustic, or bohemian. 

By creating content that appeals to specific niches, you can attract users who are interested in those topics and increase your chances of driving more sales.

4. Pinterest Content Has a Long Lifespan: like FOREVER 

Unlike other social media platforms, where content can quickly become outdated and disappear from users’ feeds, Pinterest content has a much longer lifespan.

Pins can continue to appear in search results and in users’ feeds for weeks, months, or even years after they are initially created.

This means that if you create high-quality pins that are optimized for search, you can continue to attract new users and generate more leads over time. 

By consistently creating new content and optimizing your existing content, you can increase your online visibility and connect with potential

5.  Pinterest drives traffic from platform to site and store like no other. 

Different than Instagram, Pinterest allows you to claim your website which allows you to share ALL of your content directly with your users. 

In fact, Pinterest’s mission is helping it’s audience to create a life they love. Pinners are encouraged to find their inspo on Pinterest and hop onto other sites, like yours, to pursue their passions. 

Another fun fact? 

Pinterest drives more referral traffic than other social media platforms like Twitter and LinkedIn. By creating high-quality and visually appealing content on Pinterest, you can drive more traffic to your website, resulting in higher conversion rates and increased revenue.

Because Pinterest is the hub for inspiration and ideas, it’s  particularly effective platform for businesses that sell products that lend themselves well to visual representation, such as fashion, beauty, home decor, food, and travel. 

In other words, if you sell products or services, your audience is searching for them on  Pinterest.

Image Credit: Pinterest

6. Pinners Are Action Takers: 

85% of PInneres have made a purchased based on Pins from brands.

Your brand can start taking action on Pinterest in the form of designing a variety of optimized Pins plus creating SEO keyword rich boards. This will take your business from beginner to pro in a short amount of time.

Want to simplify the process? Sunlight Digital is here to help your business harness the power of Pinterest easily and effortlessly. Schedule your call with us today. 

7. There are more than 5 Billion Monthly Searches on Pinterest 

Pinterest is not a passive platform, seeing more than 5 billion monthly searches every month, Pinners are actively searching for their next big idea. Pinners goto Pinterest to be inspired, plan their next big event or to purchase. Your brand can easily leverage this insane amount of search volume through keywords, captivating Pin content, and by knowing it’s audience.

Image Credit: Statista

8. 41% of Pinterest’s traffic comes from the U.S.

With almost half of PInterest’s traffic coming from the United States, your brand has a huge opportunity to capitalize on this major demographic. The other countries with high traffic volumes circulating from Pinterest include: 

  • Brazil 
  • India
  • Argentina 
  • Columbia 

9. Partner with Influencers

Influencer marketing is a powerful way to grow your business on Pinterest. By partnering with influencers in your niche or industry, you can tap into their audience and reach a wider audience. You can collaborate with influencers to create sponsored content that showcases your products or services. 

Brands can also estabish  paid partnerships where a creator creates content with a brand that they have a material connection. 

By leveraging the trust and authority of influencers, you can build credibility and increase brand awareness.

Pinterest marketing is a powerful tool that businesses can use to grow their online presence and reach a wider audience. With over 450 million active users, Pinterest offers a unique platform for businesses to showcase their products and services, build brand awareness, and drive sales. 

By optimizing your pins and boards for search, creating engaging content, and partnering with influencers, you can leverage the power of Pinterest to achieve your business goals.

With so many social media platforms available, it can be challenging to choose which ones to focus on. With Pinterest's unique visual search engine and highly engaged user base,  Pinterest is a powerhouse platform that allows businesses looking to increase leads, sales and their overall online presence. 

By incorporating Pinterest marketing into your overall marketing strategy, you can tap into a vast audience and drive traffic to your website, increase brand awareness, and ultimately drive sales. 

Don't miss out on the opportunity to grow your business with Pinterest marketing. Start with our indispensable Pinterest Creatives Cheat Sheet and then check out how how Sunlight Digital can simplify all of your marketing goals right here.