Welcome to the age of visual content, where a picture truly is worth a thousand words! If your business isn't leveraging the power of visual content marketing, then you're missing out on a massive opportunity to reach and engage with potential customers.
Enter Pinterest - the social media platform that's built around the idea of visual discovery.
As a platform where people come to discover and save new ideas, Pinterest offers a unique opportunity for businesses to showcase their products in a visually compelling way.
And the best part? With a well-crafted organic marketing strategy, businesses can leverage Pinterest’s high user base to massively grow their brand with content that lasts forever.
Below, we dive into how you can easily, and effectively, grow your audience, drive loads of website traffic, and build your brand on Pinterest.
So, grab a cup of coffee (or tea, we don't discriminate) and get ready to give your marketing strategy the wake-up call it deserves!
Leverage Moments to reach your targeted audience:
While analytics and data tracking are significant, the ability to understand HOW to reach your targeted audience is also key in successful Pinterest organic marketing.
Pinterest provides marketers with an opportunity to tap into the planning process of Pinners and help them through the purchase journey and it starts with understanding the moments that move them.
Pinners are inspired by three types of moments on Pinterest:
- everyday moments
- calendar moments
- life moments.
Knowing how your brand fits into each of these specialized moments will help you to create content that will resonate with your audience every time you post.
The Significance of SEO: Know how your audience searches on Pinterest:
Keywords are essential for SEO on Pinterest. By using relevant keywords in your pins, boards, and descriptions, you can increase the visibility of your content and drive more traffic to your website.
Take a spin at the Pinterest search bar to test out how your brand’s keywords show up in searches on Pinterest.
Optimize Your Profile:
Your Pinterest profile is the first thing that users will see when they come across your brand on the platform. Therefore, it is essential to optimize your profile by including a high-quality profile picture, a keyword-rich bio, and a call to action.
Create High Quality, Scroll Stopping Pins:
Great Pin design inspires your audience to want to learn more. Images, relevancy, and SEO are KEY on Pinterest. High-quality and visually appealing content is at the core of effective organic Pinterest marketing.
When brands create high-quality, visually appealing content that resonates with their target audience and optimize it for Pinterest, businesses can increase their visibility on the platform and attract more users to their website.
Here are the best ways to market your brand with scroll stopping Pins:
- Ensure your designs are vertical and meet the 2:3 ratio
- Make your product the focal point on your Pin (front and center)
- KNOW your SEO: understanding how your audience searches for ideas is key to success
- Create a strong, relevant CTA at the end of (almost) every Pin
Although Pinterest relies heavily on visual presence, it’s also a search engine which means you’ll need to pay close attention to keywords and your written content as you create pins.
Here are some other key components you must know to create Pins that perform:
- Add text overlay that resonates with how your audience is searching (SEO)
- Make sure you include your logo…but keep it subtle. Pinners aren’t searching for brands–they want your ideas
- Create a keyword-rich title and Pin description: this helps the algorithm to further index your Pins in search
Below is a quick graphic that breaks down the core elements of successful Pin design.
Engage with Your Audience:
Engagement is key to building a loyal following on Pinterest. By engaging with your audience through comments, likes, and repins, you can establish a strong relationship with your followers and build a loyal fan base.
Slowly start following influencers as a baseline of inspiration and creation on the platform.
You can even take advantage of Pinterest’s brand partnerships which allow you to collaborate directly with other well-known brands on the platform.
Monitor Your Analytics:
Monitoring your analytics is essential to track your performance on Pinterest.
By analyzing your analytics, you can understand what works and what doesn't work for your brand and make necessary adjustments to your strategy.
Here are a few key analytics you’ll want to keep an eye on as you build your brand and cash in on some of that free organic traffic on Pinterest:
Saves: Saves represent the number of times a user saved your Pin to a board on Pinterest.
Pay close attention to this metric as it’s a key to understanding user intent on the platform as well as determining how content is distributed across the feed.
Outbound Clicks: When a Pinner clicks from your Pin off the platform to your website, this constitutes an outbound click.
While it doesn’t always correlate to the number of sessions on Google Analytics (remember these are two different platforms), you can use this to measure how your content is resonating with Pinners (is it actionable?) and use this as a key performance metric in measuring website traffic every month.
Impressions: This is simply the number of times your brand’s pins shows up on a user’s screen. This number will tell you how often people see your content on Pinterest and, therefore, will help you to understand how well your content is received by both Pinners and the algorithm.
Pin Clicks: This is one of the first types of engagements Pinners have with your Pins. They are interested enough to click on your Pin to learn more. This data point allows marketers to understand if they’re on point with both SEO and their audience’s interests.
If you’re looking for a more in-depth approach to your organic marketing, download our Pinterest Organic Marketing Cheat Sheet right here.
Don’t Just Put a Pin It: Start Marketing On Pinterest:
Pinterest organic marketing is a powerful tool for businesses looking to increase their online visibility, attract more targeted traffic, and drive more sales.
By leveraging the unique features of Pinterest and creating high-quality content that is optimized for search, businesses can reach a wider audience, establish their brand as an authority in their niche, and build a loyal following of customers who are more likely to return to their website or online store in the future.
Whether you’re a small business owner or a large corporation, Pinterest organic marketing can help you achieve your marketing goals and drive more revenue for your business. Start leveraging Pinterest for your business easily and effectively with an organic marketing strategy that works.
Schedule a call with us here to see how we can help you meet your Pinterest Marketing goals.