January 19, 2023

To Hire or Not to Hire? That is the Social Ads Agency Question!

pros and cons of hiring

Are you struggling to create effective social media ads that generate results?

Are you tired of trying to keep up with the ever-changing landscape of social media advertising?

Well, have no fear, because a social ads agency might just be the answer to your problems!

Let's weigh the pros and cons of hiring a social ads agency versus keeping your ad efforts in-house.

Pros of Hiring a Social Ads Agency:

  • Creative Minds: Social media advertising is an art form, and social ads agencies have the Picassos and Van Goghs of this craft on their team. They bring with them a wealth of experience and diverse perspectives to breathe new life into your campaigns.
  • Fresh Ideas: Feeling uninspired? Social ads agencies can provide a fresh outlook and bring new ideas to the table. Collaborating with an agency can lead to remarkable campaigns that you might not have been able to create on your own.
  • Expertise: Social ads agencies are the gurus of social media advertising. They have the knowledge and experience required to develop impactful and effective ad campaigns. They know the ins and outs of various social media platforms and the best practices for advertising on them.
  • Access to the Latest Tools and Technology: With social media advertising constantly evolving, social ads agencies have access to the latest and greatest tools and technology to ensure your ad campaigns are top-notch.
  • Stay on Top of Trends: The social media advertising world changes faster than the latest TikTok trend. Social ads agencies stay on top of these changes so your ad campaigns are always current and effective.
  • Save Time and Resources: Let's be real, creating and managing social media ad campaigns can be time-consuming and resource-intensive. By hiring a social ads agency, you free up time and resources for other important aspects of your business.

Cons of Hiring a Social Ads Agency:

  • Cost: While hiring a social ads agency can provide many benefits, one of the significant cons is the cost. Hiring an agency can be pricey, and the costs can quickly add up, especially if you are a small business or have a limited advertising budget. Most agencies charge a monthly retainer fee, which can range from a few thousand to tens of thousands of dollars, depending on the size of the agency, the scope of work, and the level of expertise required. In addition to the retainer fee, agencies may also charge for additional services, such as creative development, ad buying, and reporting. Furthermore, while agencies have access to the latest tools and technology, these tools and technologies often come with additional costs, which may be passed on to you as the client. For example, if an agency uses a particular social media ad management platform that charges a fee, you may be required to pay that fee on top of the agency's retainer.
  • Loss of Control: Outsourcing social media advertising efforts can feel like giving up control. It's important to find an agency that works collaboratively with you and respects your input.
  • Communication Issues: If you're not careful in choosing an agency, communication issues can arise, leading to delays or misunderstandings in your ad campaigns.
  • Less Understanding of Target Audience: When you handle your advertising in-house, you have direct access to your customer data and can better understand their needs and preferences. Agencies will need time to get up to speed on the particulars of your audience and may not know all the ins and outs of the audience that an in-house person may know.

So, there you have it, the pros and cons of hiring a social ads agency! If you feel like your business can benefit from new ideas and dedicated experts, it's time to take the next step.

Schedule a call with potential agencies to learn more about their services and how they can help you achieve your goals.

Don't let cost hold you back, as many agencies offer short-term trial contracts to help you evaluate their work and measure results.

Take action and find the perfect agency to elevate your marketing efforts today!

We'd love to help you grow and scale your business through social ads and email marketing. 

Schedule a call with one of our marketing experts for how we can help your business.